Usually that means a defined problem, a clear outcome, and a beginning and an end. Examples:
- Analytics and tracking audits
- Website improvements
- Campaign setup and restructure
- Reporting systems and automation
- Marketing technology and internal tools
- Digital strategy
The method is the same as everywhere else on this site: start with what the business needs to achieve, find what is in the way, and build what is needed. I don’t operate as an agency or take on ongoing retained work.