The problem
This client was running data capture and advertising activity without the policy coverage to support it. A liability sitting quietly in the background.
The thinking
Compliance is usually treated as a legal checkbox. Done properly, it is the inventory step a data strategy needs anyway.
The work
I audited every data touchpoint: forms, pixels, remarketing lists, CRM connections and advertising platforms. The privacy policy and terms of use were rewritten to cover the data practices actually in place.
The result
The business’s regulatory exposure was reduced. The more useful outcome was the map. With a clear picture of what data was collected and where it went, first-party data opportunities became visible that nobody had been able to see before.