The problem
The client had something most businesses spend years trying to build: an active, engaged customer base. The challenge was converting that goodwill into repeat visits and incremental revenue without being heavy-handed about it.
The thinking
The objective was never message volume. It was precision. The right message at the right moment, prompting action without creating fatigue.
The work
Browser push notifications and in-app messaging, with a deliberate strategy behind each touchpoint. Timing, message hierarchy and trigger logic were all mapped in advance.
The result
Done well, this kind of direct channel does not feel like marketing. It feels like a reminder from somewhere the customer already trusts.